Dirk Coetsee

3 Mistakes Business Owners and HR managers Should Avoid at all Costs.

[These mistakes will cost not only a lot of money but can de-stabilise Your Business and Negatively affect Business Continuity]

2021 Has Already brought its’ own Challenges on top of the ‘Ghosts’ of 2020. Our choices are hard yet few –

We can either let the Pandemic and adverse effects of it overcome us or we can meet 2021 and beyond with a new resolve armed with knowledge and skills.

Now, Repeating the same mistakes over and over again is the very definition of Insanity as Albert Einstein said.

Common and very costly mistakes that businesses make and keep on making –

  • ‘Going with the Flow’ when it comes to Company culture and not deliberately co-creating it with employees meaning that there is no shared and Inspiring Vision, practical value system, realistic and co-created goals. A ‘we will see’ attitude will come at the greatest price especially during these very challenging times.

Employees will feel as if they are just salaried workers and of little importance. Low energy, low commitment and poor attitudes are the unaffordable consequences.

  • Poor and unclear communication. It is virtually impossible for any employee to create any desirable result if they either did not fully understand what you are asking of them or do not believe that the tasks that they are burdened with will have any real impact at all.

Leaders must be clear, great and inspirational communicators in order for companies to have a sustainable future.

  • Allowing Skills gaps to remain – Generic training for the sake of training and subjective assessments of team members are so 1990s’. Change is upon us whether we like it or not, skills such as embracing change , resilience, continuous practical learning have become paramount.

When you allow skills gaps amongst team members to remain they will be totally overwhelmed by the after effects of the Pandemic as well as the natural occurring business challenges.

Gain a Positively Unfair advantage in Business and in Life…

  • Learn how to Co-create the Vision, value system and goals with your team in an inspiring way, so that the required energy is there for the team to succeed. The Power of a team that truly believes in their cause is magical.
  • Learn how to Coach and Communicate with Your team with great levels of Clarity and Inspiration meaning You will have very little or no resistance from Your Team members and a lot of support.
  • Learn the quickest yet most effective way to identify and address skills gaps so that Your team can hit targets, KPIs and OKRS and Make Your business Thrive and be Sustainable

Two International Experts offer Practical and Easy To Apply Tools For You to Thrive in Business:

Dirk Coetsee (DC) is an International Performance Coach based in Kuala Lumpur. He has Provided Executive Coaching to top Multi-National company Executives as well as team training to small and High Profile Companies in the Oil and Gas, Education, manufacturing, retail and franchising sectors.

Being a business writer, entrepreneur and Coach he has experienced Business from all angles and his Purpose is to help You make Your Company Thrive and be Sustainable.

Dirk Schmellenkamp (DS) has been a Business Developer for several years for well-known brands such as Siemens, Porsche and Macquarie Bank. He has Co-Founded several businesses in South-East Asia and currently focusses on aligning KPI and/or OKR Frameworks  to company Strategies to ensure their financial and non-financial success.



Register for Free Webinar here:


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Most Important KPIs for Restaurants

kpis for restaurants
Sales and profitability KPIs
Cash flow
Cost of goods sold
Labour cost percentage
Sales per employee per hour
Revenue per available seat hour
Table turn rate
Average table occupancy
Spend per head
Employee turnover
Customer experience KPIs
Online reviews
Customer retention rate
Marketing KPIs
Social engagement
Website traffic
Cash flow = beginning cash – ending cash
COGS = beginning inventory + purchases during the period – ending inventory
Labour cost percentage = amount spent / total sales * 100
RevPASH = overall revenue / seats available * open hours
Table turnover rate = period of time / number of tables served during that time period
Average table occupancy = number of occupied tables / total number of available tables
Spend per head = total revenue / number of customers
Employee turnover = number of employees who left during the time period / average number of employees * 100
Online reviews
Customer retention rate = the number of customers at the end of a period – the number of new customers acquired during that period / the number of customers at the start of that period * 100

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41 Best KPIs for the Logistic Sector

logistics kpi
Annualized inventory turns
Annualized cost of goods sold (COGS)/average daily inventory value
Backlog value
Value of open, not yet fulfilled, booked order lines
Book to fulfill ratio
Booked order value/fulfilled value
Book to ship days
Average of shipped date – Firm date (booked date used if no firmed date)
Booked order value
Booked order line value (not including returns)
Claims percentage for freight costs
Customer order promised cycle time
Defects per million opportunities
Inventory months of supply
On-time line count
On-time pickups
Pick exceptions rate
Percentage of picks with exceptions
Pick release to ship
Planned inventory turns
Planned cost of goods sold/planned inventory value
Planned margin
Planned revenue – Planned costs
Planned margin percentage
Planned margin/planned revenue
Planned on-time shipment
Planned service level (percentage of shipments shipped on time)
Planned resource utilization
Planned resource usage
Product revenue
Product sales revenue (not including service) recognized in selected period (based on AR invoice lines)
Product revenue backlog
Value of booked order lines less returns plus deferred revenue backlog (invoiced but not recognized)
Production value
Value of work-in-process (WIP) completions into inventory
Production to plan rate
Production standard value/planned standard value
Receipt to put-away
Time elapsed from pick release to ship confirm
Time elapsed from receipt
Transit time

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55 Most Important KPIs for Digital Marketers

kpi digital marketing
Annual cost per reading
Average cost per article
Average cost per subscription
Average dollars per email sent or delivered
Average order size
Average quarter-hour audience
Average revenue per subscription
Average time spent listening per user (day/week/month/year)
Bounce rate
Click to open rate (number of unique clicks/ number of unique opens)
Click-through rate
Click-through rate (CTR)
Conversion rate
Conversion rate (number of actions/unique click-throughs)
Conversion rates
Cost per broadcast hour
Cost per consumed (by viewers/listeners) hour
Cost per customer
Cost per lead, prospect, or referral
Cost per production hour
Cost per viewer/listener
Cost per visitor
Cost per action (CPA)
Cumulative audience sessions
Delivery rate (emails sent, bounces)
Gross ratings points
Life cycle cost per reading
Local content as a percentage of all content
Net subscribers (number of subscribers plus new subscribers) -(bounces + unsubscribes)
Number of broadcast hours per day/week/month/year
Number of or percentage of spam complaints
Number of orders, transactions, downloads, or actions
Open rate
Output per employee (unique first run broadcast hours by employee for each medium)
Pay per click (PPC)
Pay per lead (PPL)
Pay per sale (PPS)
Percentage of broadcast hours by genre (news/sports/entertainment, etc.)
Percentage of overhead (non-direct operating costs) against total expenditure
Percentage of orders, transactions, downloads, or actions of emails sent or delivered
Percentage unique clicks on a specific recurring Iink(s)
Referral rate (“send-to-a-friend”)
Site stickiness (number of pages visited per visit)
Subscriber retention (number of subscribers, bounces, unsubscribes/number of subscribers)
Total cost per subscription
Total listener hours (day/week/month/year)
Total revenue
Total revenue per subscription
Unique visitors (total number of unique visitors per day/week/month)
Unsubscribe rate
Utilization of production resources
Value per visitor
Viewers/listeners for each medium as a percentage of total population
Website actions (number of visits to a specific web page or pages)
Website traffic (total page impressions per day/week/month)

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5 Secrets to Getting the very Best out of Your Employees

custom performance coaching

‘My Employees must Perform!’


‘Because I Pay them!’

This transactional approach to people might have a scent of logic to it – We pay people in return for their performance.

However, my friends,  willpower and energy is finite , our team members needs more than money to sustain them. The initial excitement of a new job and the willingness to impress might in some instances boost performance for a while yet more ingredients are needed to secure sustainable performance from our people.

# Secret 1

When focussed effort made to ensure that my team are empowered with the right skills, information and the communication in the business is both clear and uplifting we have made a positive step towards ensuring sustainable performance.

#Secret 2

When employees are empowered, meaning that they are encouraged to influence and participate in decision making, they are increasing their competencies and more responsibility is accepted and awarded, they are much more likely to perform at their best.

#Secret 3

When employee rewards are not only available but perceived to be fair and personal your companies’ performance is likely to be boosted. Rewards are not only bonuses, sincere verbal praise and other personal rewards are most likely to uplift your team spirit and performance

# Secret 4

When employees are inspired by a shared vision and value system it serves as fuel for increased performance. When employees see the positive impact they are making collectively on society and experience their working environment as a family unit due to sharing , understanding and living the same set of values they will be energised towards increased performance.

# Secret 5

Co-create clear goals and Kpis’ with your team members. Co-creation means our team members had a voice and they were not simply told what to do. Co-creation is an effective antidote to blame-shifting.

Clarity brings focus and diminishes the negative spells of doubt, insecurity and misunderstandings. A strong and collective focus on co-created ,clear and agreed upon goals and kpis’ will serve as a catalyst to amazing growth when combined with the other 4 elements of Performance above.

Learn more about our online performance management tool

Get your Free access to FlowyTeam here: https://flowyteam.com/signup

Dirk Coetsee, Custom Performance Coaching

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